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The Science
How It Works
01
Inhibit Hair Loss at the Root
Caffeine penetrates the scalp within 2 minutes, blocking DHT — the hormone responsible for follicle miniaturization — while boosting cellular cAMP to extend the active growth phase.
02
Stimulate New Growth
Adenosine acts on dermal papilla cells, triggering fibroblast growth factor-7 (FGF-7) and VEGF production. This prolongs the anagen (growth) phase and increases hair shaft thickness over time.
03
Optimise the Scalp Environment
Niacinamide strengthens the scalp's skin barrier, reduces inflammation, improves microcirculation, and supports keratin synthesis — creating the ideal foundation for hair to grow.
04
Protect & Condition
Vitamin E neutralises free radicals and UV-generated oxidative stress, replenishes the hair cuticle's lipid layer, and improves moisture retention, elasticity, and shine.
Application
How To Use
1
Wet Thoroughly
Wet hair and scalp thoroughly with water before applying.
2
Apply & Lather
Take a generous amount and massage into the scalp and hair, working into a rich lather.
3
Leave On
Leave the shampoo on for 2–3 minutes. This contact time is essential — it allows Caffeine and Adenosine to penetrate the follicle.
4
Rinse & Repeat
Rinse thoroughly with water. For best results, use regularly as part of your daily hair care routine.
Formula
Key Ingredients
Caffeine
A phosphodiesterase (PDE) inhibitor that elevates cellular cAMP levels in hair follicle cells, extending the anagen growth phase. Also inhibits 5-alpha-reductase, reducing DHT conversion — directly counteracting the primary driver of androgenetic hair loss. Penetrates the scalp within 2 minutes of application.
Adenosine
A naturally occurring nucleoside that binds to A2B receptors on dermal papilla cells, upregulating FGF-7 and VEGF — key growth factors that stimulate cell proliferation and improve blood flow to follicles. Clinically shown to increase hair thickness and the proportion of hair in the anagen phase.
Niacinamide (Vitamin B3)
Strengthens the scalp's protective barrier by increasing ceramide and fatty acid production. Inhibits NADPH oxidase and hydrogen peroxide — reducing oxidative damage and inflammation. Supports keratin synthesis for stronger hair strands and improves microcirculation for better nutrient delivery.
Vitamin E
A lipid-soluble antioxidant that neutralises free radicals and reactive oxygen species generated by UV exposure and environmental stressors. Integrates into the hair cuticle's lipid layer to reduce trans-epidermal water loss, restore elasticity, and improve shine. Also inhibits pro-inflammatory enzymes including COX-2.
Expert Endorsement
"Hair fall management is often overlooked at the cleansing step. Folijuv's combination of Caffeine and Adenosine targets both DHT-driven loss and growth stimulation simultaneously — while Niacinamide ensures the scalp environment supports the actives. A well-formulated daily-use option I recommend alongside topical treatments."
Dr. Sneha Reddy, MD (Derm)
Consultant Dermatologist · KIMS Hospital, Hyderabad · 9 years practice
What They Say
Customer Reviews
4.9
★★★★★
20 reviews
RP
Rashmi P.
★★★★★
2 weeks ago
Finally a shampoo that does what it says. Hair fall is visibly less and my hair feels conditioned without being heavy.
✓ Verified Purchase
AS
Anika S
★★★★★
1 month ago
My dermatologist put me on this and I can see the difference at week 6. Less breakage, better texture.
✓ Verified Purchase
KM
Kartik M.
★★★★☆
3 weeks ago
Good shampoo — lathers well and scalp feels clean. Taking a bit longer to see thickness results but the shedding has reduced.
✓ Verified Purchase
Got Questions?
Frequently Asked
How often should I use Folijuv Shampoo?+
Daily use is recommended. The formula is gentle enough for everyday use and the active ingredients — particularly Caffeine — work best with consistent, regular application.
How long before I see results?+
Hair growth cycles are slow. Most users notice reduced shedding within 4–6 weeks and improved thickness by 8–12 weeks. Consistent daily use is key.
Can I skip conditioner?+
The conditioning base in Folijuv is designed to cleanse and condition in one step. For very dry or chemically treated hair, a separate conditioner can still be layered.
Is it suitable for colour-treated hair?+
Yes. The sulphate-free formula is gentle on colour-treated hair and will not accelerate colour fade.
Can men and women both use it?+
How long should I leave it on before rinsing?+
A minimum of 2–3 minutes is essential. This contact time allows Caffeine and Adenosine to penetrate the follicle before being washed off.